A Greater Understanding of Your Dog's Health & Wellbeing

 

 The lifelong activity tracker & behaviour monitor for dogs

Animo connects to the Sure Petcare – Animo app via Bluetooth Low Energy (BLE), where owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behaviour reports by day, week, month or year. The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.

Key features of Animo and the Sure Petcare app include:

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A c t i v it y

Animo will start to collect information as soon as it is attached to your dog’s collar, there is a 14-day learning period, where Animo will establish what is “normal” for your pet,  once this data is collected you can start setting daily activity goals - keep track of their progress via the app

Activity is categorised as walking, running or any other movement, such as playing

Activity phone app

 

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C a l o r i e s

Everything your dog does, even relaxing on the sofa, burns calories. Animo tracks the calories that your dog burns each day and the data can be reviewed in graphs by day, week, month and year.

Animo calories calculation is based on an industry standard calculation that takes into account your dog’s weight

 

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S l e e p

Like us, a good night’s sleep can do wonders for your dog’s overall health and wellbeing.  Poor quality sleep may be a sign of stress, discomfort or illness.

Sleep score is based on the length, continuity and the amount of movement during sleep.

 

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B e h a v i o u r 

Your dog's day-to-day behaviour is a good indicator of your dog’s general health and wellbeing. 

Animo can accurately detect when your dog barks, scratches or shakes and alerts you whenever there is a significant increase in any of these behaviours. 

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Connect with family and friends

Animo can be synced by any member of your app household and owners can share access to the app with their friends and family.

Dr Nick Hill, founder and CEO of Sure Petcare said: “We can’t be with our pets 24/7, so we have created Animo to give dog owners a window into their dog’s day: not only to tell them what he gets up to when they’re not around, but more importantly to spot changes in behaviour and activity over time, which may signal changes in their pet’s health and wellbeing.”

“Animo is the result of a collaboration between Sure Petcare and our sister company within the Antelliq group. Over the past 18 months, we have combined Antelliq’s world-leading animal monitoring expertise, our pet industry experience and the advice of world-renowned dog behaviourists to create a product which will change the lives of dogs of all breeds, ages and sizes.”

“From the moment Animo is attached to a dog’s collar, its suite of algorithms begins to learn the animal’s unique patterns of movement; accurately interpreting them and reporting their corresponding activity and behaviour types to the owner via our smartphone app. This means that Animo can tell owners more about their dog than they’ve ever known before - it will be a game changer for the dog tracking market and is far more than an activity monitor, it is the essential lifelong companion for your dog.”

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Jon Bowen, Royal Veterinary College vet and animal behaviourist said: “Because we spend so much time with our dogs we think we know how they feel, but the reality is that we often miss things. Our dogs can’t tell us that they are starting to have problems sleeping because they are in pain. They can’t tell us they are getting stressed or upset by something while we are at work, or whether they really go on good long walks with the dog walker.

Even when we go on a walk with our dog, we may not notice that they are gradually becoming less playful and energetic, so we don’t detect early signs of health problems like arthritis or heart disease. Using monitoring we can get a much greater insight into what is really going on with our dogs, so we can spot the first signs of a problem. But monitoring isn’t all about picking up signs of poor health; if we monitor our dogs we can aim to make their lives better and more enjoyable.

For example, identifying the activities they really like, doing more of those things and making an effort to pack more fun into every walk instead of just plodding. Having said this, the most critical aspect of monitoring is accuracy. This is where products like Animo have a real advantage because If we are going to take action based on what a monitor tells us, we need to have real confidence in the quality of information.”

Animo is available to purchase online cross Europe and UK,  at surepetcare.com and from leading pet retailers for an RRP of £59.99.

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