Online Reviews

Online Reviews Can Help Grow Your Small Business or Veterinary Practice!

Reviews are a fabulous marketing tool, they are a simple & cost effective way in which to build trust, increase awareness, and spread the word about your great services or products from the people who really matter - your customers!

• According to Search Engine Land, 87% of potential customers won’t consider businesses with low ratings.

• An astounding 92% of consumers read online reviews of local businesses in order to determine whether these businesses are good or not

• 80 percent trust online reviews as much as personal recommendations.

If you have listing on our directory and you would like a review app or badge for your website please get in touch! 

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Review Criteria

Rather than having a single 'one size fits' star rating, we have created a separate review criteria for each category on our directory.

The review criteria for Veterinary Practices will differ from the criteria set for Pet Products which will differ from Pet friendly Holidays and so on ...

This makes it far easier for your client to write their review and allows the reader to make an informed decision when searching for pet services or products.

pack holidays review grid

Reviews on the GV&PG - The Benefits

• Our reviews are indexed by Google so your star rating is displayed in Google search results.

• Reviews are monitored by a human being!

• Your clients are not required to register an account with us to leave a review

• Right to reply - you can respond to every review received - even if it's just to say thanks!

• Your clients can add their own images to accompany their review

• Anonymous reviews made showing an invalid email address will automatically be rejected

pack holidays page 1 of google

Reviews are indexed by Google so your star rating is displayed in Google search results.

What Happens if I Receive a Negative Review?

All reviews on the Good vet and Pet Guide are monitored by a member of the GV&PG team. Positive reviews are published immediately and reviews received via our featured pages will be shared on our Facebook page and Twitter platform

Negative reviews will be held pending confirmation / response from you. If we do not receive a reply and the review meets our Terms & Conditions it will be published after three working days.

We do not accept anonymous reviews and may ask reviewers to prove that they are a bona fide client of the business they are reviewing. If the reviewer fails to provide the necessary confirmation, we will not publish the review.

I have received a negative review - what should I do now?

Whilst no one likes to receive a negative review, if your business is online they are a fact of life. Most people care deeply about the service or product they provide so a negative review can seem like a personal attack.

The first thing to say is NEVER take it personally. A negative review is just a snapshot in time of one person's experience. You can’t please all of the people all of the time, no matter how hard you try or how great you are.

People rarely bother to take the time to write a review unless they have strong emotions either way - there are very few reviews which record the service they received as merely 'satisfactory.' Positive and negative reviews should be treated as having the same intrinsic value. They represent a unique opportunity to hear exactly what your customers think of your service.

While it’s important to look for patterns in your reviews (e.g., people keep saying that reception staff are rude or that your products disintegrate after a couple of weeks), you should never take any single review to heart. Most users of The Good Vet & Pet Guide are looking for a consensus among all of the reviews they read rather than accepting the odd negative review as the be all and end all. Although negative reviews will irritate you a lot, you should try and place them in a wider context. If, however, you seem to be attracting more than your share of negative reviews it is probably a sign that something might be wrong.

Remember - having one or two negative reviews amongst a backdrop of 4 and 5 star reviews won’t hurt your business, but, what it will do is make your listing look real and authentic. This can be further bolstered with a thoughtful and balanced response.

What should I do if someone writes a negative review?

We don’t arbitrate disputes, so your best bet is to post a public response in order to set the record straight from your perspective. A well-crafted and reasonable response can sometimes mean more that a load of positive reviews. People will be able to see you in a positive light and as everyone knows, there are two sides to every story.

We cannot and will not, however, investigate individual complaints so please do not send us reams of correspondence either in support of or refuting a particular complaint. We are unable to mediate between parties.

We do, however, moderate reviews and do not tolerate profane language or similar. We also do not accept anonymous reviews and may ask reviewers to prove that they are a bona fide client of the business they are reviewing. If the reviewer fails to provide the necessary confirmation, we will not publish the review.

There are occasionally circumstances where we can disable the ability for people to leave reviews on your listing. This is not recommended as clients will draw their own conclusion as to why you are not willing to receive honest feedback and take their business elsewhere.

How can I trust reviews posted on The Good Vet & Pet Guide?

We started out life as a consumer review site of veterinary businesses, so we take the integrity of reviews seriously. There are occasions when people try and manipulate the system by posting bogus reviews, good and bad.

There can be several reasons why we may reject a review but it is most commonly because the email address is not real or that the business has tried to review themselves. Whilst we are not perfect, we have seen several examples of reviews that we have rejected appearing on other dog friendly directories.

In conclusion, reviews are a great way to build your online reputation as a high quality and trusted business. There will always be occasions where people behave unreasonably but that is just a fact of life. Rather than just becoming angry or burying your head in the sand, you should take the opportunity to look at whether there is anything you can do better.